This project brief offers clean skincare products which exudes confidence, abundance, and positivity, just as a citrine crystal does. It should also feel health and environmentally conscious, with a dedication to clean ingredients. The target audience is women in their mid-twenties to mid-thirties who are environmentally conscious and are aware of what they’re putting in and on their body. The design preferences are feminine, yet clean designs which go great with the clean skincare products. I designed the skincare products, packaging, and social media ads. I kept these simple, clean and on-brand. There were different product lines such as Renew and Balance, which are differentiated by color. The social media graphics designed needed to be on-brand, simple, and easily identifiable with the tagline: Confidently clean + abundantly beautiful.
